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Juliet Was Wrong, Names Really Do Matter
By Sarah Ptalis | August 20, 2009
Names matter … especially when it comes to your online business.
High atop her balcony, the love-struck Juliet laments her lover’s problematic surname, declaring, “A rose by any other name would smell as sweet.” While technically she’s right, you wouldn’t want to put Juliet in charge of your online branding efforts.
In fact, when it comes to your online business, choosing a domain name is the first big step – and truly the most critical – in securing your brand and growing your business. So what separates the good, the bad, and the ugly? Let’s take a look.
Five Tips for Choosing the Right Domain Name
1. Choose a name that attracts type-in traffic.
2. Keep it short and easy to remember, and ditch the hyphens.
3. Do what it takes to get a .com, but don’t forget about secondary extensions, .biz and .net.
4. Speaking of multiple extensions, why not employ a multi-domain strategy?
5. Finally, be careful of copyright infringement (sorry cola distributor; you can’t be DietKoke.com).
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